Med Spa Accelerator Podcast

Short & Long Term GROWTH Strategies For Your MedSpa Business

There is a gold mine in your patient database!
Why are you waiting to take advantage of it?
A) You can let the database just sit there and do nothing.
OR
B) you can increase your Lifetime Patient Value with Short & Long Term Strategies!
Magic happens when you combine both of these strategies! The Short Term Strategies are used to revolutionize your business and generate money in a short amount of time and the Long Term Strategies are used to attract the people who were not ready to buy in the beginning.
To put this in numbers, 3% of the market is ready to buy the moment they see a compelling offer, but the other 97% still need to learn more and be educated before they take action.
In this Medspa Accelerator Podcast Episode, we will be sharing our experiences using both strategies with different clients, our hosts will talk about both Short and Long Term Strategies and they will break down some of those for you!
So, get ready to learn more about what we call PDRs (Our internal name for Patients Database Reactivation Campaign with No Ad spent) and many other of the effective marketing tools we use in Everable.
If you are ready to use these strategies and get more patients, please go to https://www.everable.io/contact-us and schedule a Free Strategy Call with our team!
LINKS WE DISCUSSED:
https://www.everable.io/
http://www.medspaaccelerator.pro/subscribe

What Comes First? Money or Marketing?

Since the begging of the times humanity have debated what came first the egg or the chicken.
In today's Medspa Accelerator Podcast Episode our hosts, Maripili and Luis, talk about a very similar dilemma: What comes first? Money or Marketing?
In Everable we have visited many clients and talked to some of the most important MedSpas around the United States. Based on the conversations we have had with those clients we will analyze both postures, and suggest an answer to this popular dilemma.
Which team are you? #TeamMoney or #TeamMarketing? If you and your Medspa have been having this dilemma, which posture you agree with?
Lets dive in and discover what our experts have to say!

Love & Marketing: Win More Patients Using These Dating Tactics

It is Valentine’s Day and to celebrate it in the Medspa Accelerator Podcast we have a very special guest, Everable´s Cofounder, Luis Treviño.In this episode we are talking about the comparisons between a Marketing Funnel and a Love Story. We are sharing all the details and strategies that Luis and Maripili used to go from being classmates to become a lovely family that now includes Luca and Roxy.Listen to the episode and tell us: Can you find another Marketing Strategy in our hosts love story?
Key points
Consistent Follow-Ups
Lead Nurturing
Multiple Touch Point
Reactivation Campaign
Testimonials / Social Proof
Irresistible Offer
Always Set The Next Step
Call To Action
If You Confuse, You Lose
LINKS WE DISCUSSED:
https://www.workwithengage.com/
https://www.everable.io/

3 Things You Must Have In Your Medspa

3 Things You MUST Have to Make a Real Impact in Your MedSpa Marketing Episode 9, Season 2 Summary What are the 3 things that can take your medspa's marketing to the next level? In this episode we talk about some of the most important things you should have in your business in order to give your marketing and advertising an extra push. Your internet presence, a great costumer journey and a continuously growing patient database. Keep listening to learn about the 3 things you can start doing right now. Key points A Great Internet Presence Google Analytics Google My Business Social Media An Amazing Customer Journey A Patient Database Creation

The Top 3 Problems Most MedSpas Have

We found the top 3 problems most MedSpas face when it comes to effective advertising. In this episode, we deep dive into how we got to understand these issues, why they are a huge concern and what our solutions were.
If you want to learn more about how we can implement this for your practice, schedule a FREE strategy meeting today!
Key points
Learning that sending out leads was a waste of time and money
Understanding the 3 Top Problems in the industry
MedSpas don’t know how to communicate their competitive advantage.
Advertising is ineffective and companies fail to generate leads that schedule.
Current staff does not have the time to follow up with leads and get them scheduled.
Our solutions to each of these issues/
What you can do today to fix these problems.
LINKS WE DISCUSSED:
Discovery Call Calendar - https://bit.ly/everable-hello
Facebook Group - https://www.facebook.com/groups/medspaaccelerator

How to Create an Irresisitble Offer

What are you doing to keep your medspa offer irresistible?A great offer gives you a competitor’s advantage. Think about the things that make your business the best aesthetic provider in your area. How are you superior to your competitors?There are many different strategies and methods to creating an irresistible offer. Your irresistible offer should communicate the value of your product or service so clearly that anyone in your target market who is considering making a purchase, believes the value will far surpass the cost. Today I want to share with you our 8 core elements that you can use to create a compelling offer of your own!Listen to the podcast NOW! And please, feel free to make questions and send comments – or, if you want to get there faster, schedule a discovery call with our growth partners, we’d love to help you boost your business to the best possible level.

The 5 Top Trends You Need To Jump On In 2022 For Success

Throughout 2021, we've identified trends that helped medspa owners achieve their specific goals. And after curating this information with only the finest trends, we want to help you in the process of defining goals for your business! Hence, in today's video, we'll share with you The 5 Top Trends You Need To Jump On In 2022 For Success! Are you ready to dive in? Let's talk about the following topics:
The value of going online
Add big business processes
Rethink marketing
Jump on the trends
Invest in your brand Key points

The Importance Of Reactivating Your Email List

Let's talk about your list. And no, I'm not talking about your to-do list, which is probably a couple miles long. I am actually talking about your mailing list: the specific, curated, beautiful list of people that have opted into your emails and texts.

If you don't have a mailing list yet, this is a great way for you to learn more about the importance of starting a list and curating it from the very beginning.
Key points:
Why is activating your list important?
The 4 steps you NEED to take to reactivate your list
Curating your list
Setting up a CRM that works for you
How to set up the best offer
Creating the ideal Follow up
Why should you consider sending text messages?
PLUS! Success stories from our clients

Staff Training You Should Be Doing In Your Business

What is the current status of your staff members?
We traveled around the U.S and Canada to learn more about each of the businesses we work with, and we noticed a trend. Our most successful clients appreciated the efforts of their team and took special care to ensure that they felt like an important part of the medspa. With that in mind, I want to talk about the staff trainings you should be doing within your medical spa. Watch our brand new video to learn everything about key trainings to boost your team performance!

Taking Your Branding to a Brand

If you are taking your first steps into the aesthetic entrepreneurial world, it's in your best interest to read this information: Visual Branding is the creative & smart use of design elements -such as colors, materials, shapes, typography, and functionality- to create a memorable experience for the consumer. Branding helps clients trust your medspa, while encouraging them to repeat business with you if the experience was great. ️
Your Visual Branding needs to communicate:
✅ The audience you want to appeal
✅ Your Identity and the action YOU want to inspire
✅ Your mission and message
✅ Your values and ethics
✅ Your offers
It's a lot for such a small space, huh? –Do not fret, we are here to help!
By combining expertise skills and knowledge Everable's team has been creating outstanding successful brands for our clients! Check out our brand NEW podcast episode to learn more about branding.
Rely on the experts to bring your dreams down to earth and create an appealing visual brand with us! All eyes will be on you while you position yourself among the best of your region.